Influencer Media Kit Engagement Rate Calculator
Calculate your media kit engagement rate instantly. Estimate likes, comments, shares, saves, CPM, and cost per engagement for sponsored brand pitches.
Media Kit Engagement Rate Formula
The formula calculates engagement rate per post based on total interaction signals (likes, comments, shares, saves) divided by followers or average views.
Brands prefer seeing engagement based on views/reach because algorithms often display content to non-followers.
How to Use the Media Kit Engagement Calculator
Enter your followers
Input your total subscriber or follower count for the target platform.
Input average views / impressions
Enter your average post views or story views to get reach-based metrics.
Add interaction metrics
Provide your average likes, comments, shares, and saves per post.
Enter sponsored rate
Add your standard post pricing rate to calculate CPE and CPM metrics.
Real-World Scenario Example
"A creator has 50,000 followers, 15,000 average views, and averages 1,200 likes, 150 comments, 200 shares, and 250 saves per post at a $500 sponsored rate."
Inputs
Result
Follower-based engagement rate is 3.6%. Reach-based engagement rate is 12.0%. Total average engagements is 1,800. Effective CPE is $0.28. Effective CPM is $33.33.
Important Disclaimer
These estimates are for media kit building. Actual campaign engagement can vary depending on product alignment, post type, and platform algorithm changes.
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