Instagram Reels vs. TikTok Earnings Comparison Calculator

Compare your earnings potential on Instagram Reels vs TikTok side by side. Calculate ad revenue, brand deal income, and RPV across both platforms.

Mathematical Audit

Platform Earnings Comparison Formulas

Compare total monthly revenue from ad programs and brand deals across Instagram Reels and TikTok.

Ad Revenue = (Monthly Views ÷ 1,000) × Platform RPM
Brand Revenue = Brand Deals × Avg Rate × (1 + Engagement Rate %)
Total Monthly = Ad Revenue + Brand Revenue
Revenue Per View = (Total Monthly ÷ Monthly Views) × 1,000

Instagram Reels RPM averages $0.20-$1.00 while TikTok Creator Rewards averages $0.50-$1.50. Brand deal rates are weighted by engagement rate to reflect platform-specific value.

Operational Guide

How to Compare Reels vs TikTok Earnings

1

Enter view counts

Input your average monthly views on both Instagram Reels and TikTok.

2

Set platform RPMs

Enter your RPM (revenue per 1,000 views) for each platform from your analytics.

3

Add brand deal data

Enter the number of monthly brand deals and average rate per deal on each platform.

4

Compare results

See which platform earns more and the combined revenue from cross-posting.

Real-World Scenario Example

"A creator with 100K monthly views on both platforms, $0.50 Reels RPM, $0.80 TikTok RPM, and 1 brand deal at $500 each."

Inputs

reelsMonthlyViews:100000
tiktokMonthlyViews:100000
reelsRpm:0.5
tiktokRpm:0.8
avgBrandDealRate:500

Result

Reels: $565/month. TikTok: $605/month. TikTok wins by $40/month. Combined: $1,170/month ($14,040/year).

Important Disclaimer

Platform RPMs and brand deal rates vary significantly by niche, audience demographics, and content quality. These are estimates based on industry averages. Verify your actual RPM in each platform's creator analytics.

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E-E-A-T Genuineness

Sources & References

Instagram Reels Monetization - Meta for Creators

https://creators.instagram.com/earn-money

TikTok Creator Rewards Program

https://www.tiktok.com/creators/creator-portal/en-us/getting-paid-to-create/creator-rewards-program/