OnlyFans Subscriber Cohort Retention & LTV Tracker
Track subscriber retention decay curves and calculate subscriber lifetime value (LTV). Support for monthly subscription tiers, tips, and PPVs.
Cohort Retention & LTV Formulas
Model customer churn and lifetime spend to track the long-term value of subscribers from the signup month onwards.
Subscription price represents the rebill cost. Tips and PPV (Pay-Per-View) unlocks are modeled as a flat monthly average spend per active subscriber.
How to Track OnlyFans Cohort Retention
Enter your starting cohort size
Input the total number of new subscribers who signed up during a specific cohort month (e.g., January).
Specify subscription price and tips
Enter the tier price of your subscription and the average tips or PPV revenue generated per subscriber per month.
Input monthly retention rates
Input the percentage of subscribers who stay active from Month 1 to Month 6 (e.g., Month 1: 45%, Month 2: 30%, etc.).
Review subscriber decay curves
Inspect the active subscriber counts decaying over time and watch the cumulative earnings curve grow.
Analyze Lifetime Value (LTV)
Identify your final 6-month LTV to understand how much you can spend to acquire a subscriber profitably.
Real-World Scenario Example
"A creator starts a January cohort of 200 subscribers, charging $9.99/mo + $15.00/mo avg tips. Month 1 retention is 45%."
Inputs
Result
Month 0 net: $3,998. Month 1 net (90 active subs): $1,799. Total 6-month revenue: $8,705. Average Cohort LTV: $43.53.
Important Disclaimer
These estimates are for educational purposes. Churn rates, spending behaviors, and platform fees can fluctuate widely from cohort to cohort depending on content changes.
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