Pinterest Shoppable Pins Conversion Funnel Tracker

Track Pinterest shoppable pins conversion funnel. Model impressions, clicks, add to carts, revenue, and ROAS with our free interactive tool.

Mathematical Audit

Conversion Funnel Formulas

Model the e-commerce sales funnel for Shoppable/Product Pins on Pinterest, tracking visitor traffic from impressions to outbound checkout conversions.

Pin Clicks = Impressions × (Pin Click Rate ÷ 100)
Outbound Clicks = Impressions × (Outbound Click Rate ÷ 100)
Add to Carts = Outbound Clicks × (Add to Cart Rate ÷ 100)
Purchases = Outbound Clicks × (Purchase Conversion Rate ÷ 100)
Gross Revenue = Purchases × Average Order Value (AOV)
ROAS = Gross Revenue ÷ Ad Spend
Net Profit = Gross Revenue - Ad Spend

Pin Click Rate tracks standard closeups on Pinterest, whereas Outbound Click Rate measures the click-through rate (CTR) directly to your e-commerce storefront.

Operational Guide

How to Track Your Shoppable Pins Conversion Funnel

1

Input monthly pin impressions

Enter the number of times your Shoppable Pins were viewed on user feeds.

2

Set Pin Click (closeup) and Outbound Click rates

Enter the percentage of views that clicked the Pin to expand it and the rate of outbound clicks to your website.

3

Enter e-commerce cart action rates

Input your Add to Cart and Purchase Conversion rates based on web store analytics.

4

Input Average Order Value (AOV)

Enter the average transaction dollar size of your e-commerce sales.

5

Optional: Add advertising spend

If running promoted Pins, add your ad budget to measure ROAS and Cost Per Acquisition (CPA).

Real-World Scenario Example

"An e-commerce store gets 100,000 Impressions on Shoppable Pins, achieving a 2.5% Pin Click rate, 0.8% Outbound CTR, 10% Add-to-Cart, 2% Checkout rate, and a $50 AOV, with a $100 Promoted Pin ad spend."

Inputs

monthlyImpressions:100000
pinClickRate:2.5
outboundClickRate:0.8
addToCartRate:10
purchaseConversionRate:2
avgOrderValue:50
adSpend:100

Result

2,500 Pin Clicks, 800 Outbound Clicks, 80 Add to Carts, 16 Purchases, $800 Gross Revenue, $700 Net Profit, and an 8.0x ROAS.

Important Disclaimer

All calculations are estimates for informational and strategic purposes. Actual conversion numbers, ad delivery costs, and sales revenue will vary based on user behavior and advertising market bids.

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