Skool Community Member Lifetime Value (LTV) Calculator for 2026

Calculate the lifetime value of each Skool community member after transaction fees, churn, and acquisition costs. Optimize pricing and retention strategy.

Mathematical Audit

Skool Member LTV Formula

Member LTV measures the total net revenue a single member generates over their entire membership lifetime, accounting for Skool's transaction fees (10% Hobby or 2.9% Pro + $0.30/transaction), average retention duration, upsell revenue, and referral value.

Transaction Fee Per Month = (Monthly Price × Fee Rate) + $0.30
Net Monthly Per Member = Monthly Price − Transaction Fee + Upsell Revenue
Member LTV = Net Monthly Per Member × Average Retention Months
Net LTV = Member LTV − Acquisition Cost
LTV:CAC Ratio = Member LTV ÷ Acquisition Cost
Referral Value = Referral Rate × Member LTV
Total LTV With Referral = Member LTV + Referral Value
Payback Period = Acquisition Cost ÷ Net Monthly Per Member

A healthy LTV:CAC ratio is 3:1 or higher. The maximum LTV on Skool is capped at 60× ARPU (5 years). Skool smooths churn rate calculations to reduce monthly volatility.

Operational Guide

How to Use the Skool Member LTV Calculator

1

Enter your monthly membership price

Input the price each member pays per month to access your Skool community.

2

Set your retention metrics

Enter average retention in months and your monthly churn percentage to determine member lifetime.

3

Add upsell and referral data

Input average monthly upsell revenue per member and the percentage of members who refer new members.

4

Enter acquisition cost

Input how much you spend on average to acquire one new member (ads, content, affiliates).

5

Review LTV analysis

See your member LTV, net LTV, LTV:CAC ratio, payback period, and annual member value.

Real-World Scenario Example

"A Skool Pro community charges $49/month with 8-month average retention, $50/month upsell revenue, 10% referral rate, and $25 acquisition cost."

Inputs

monthlyPrice:49
avgRetentionMonths:8
upsellRevenue:50
referralRate:10
acquisitionCost:25
plan:pro

Result

Net Monthly: $97.28. Member LTV: $778.25. Net LTV: $753.25. LTV:CAC: 31.1x. Payback: 0.3 months.

Important Disclaimer

These estimates are for planning purposes only. Actual member LTV depends on your content quality, community engagement, retention strategies, and market conditions. Past retention rates do not guarantee future performance.

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E-E-A-T Genuineness

Sources & References

Skool Help Center: Analytics Definitions

https://help.skool.com/article/216-analytics-definitions

Databox: Lifetime Value of a Customer (LTV)

https://databox.com/kpi-examples/lifetime-value-of-a-customer-ltv