TikTok Creativity Program Beta RPM Calculator

Estimate your TikTok Creativity Program Beta earnings. Calculate your payouts based on total views, 1-minute video ratio, qualified views, and RPM.

Mathematical Audit

TikTok Creativity Program Beta Formulas

Calculate estimated monthly payouts by tracking how many of your total monthly video views qualify under the Creativity Program rules (videos must be at least 60 seconds long and views must satisfy watch quality checks).

Videos Over 1 Minute Views = Monthly Views × (Videos Over 1-Min % ÷ 100)
Qualified Views = Videos Over 1 Minute Views × (Qualified View Rate ÷ 100)
Estimated Monthly Payout = (Qualified Views ÷ 1,000) × RPM
Estimated Annual Payout = Monthly Payout × 12
Effective RPM on Total Views = (Monthly Payout ÷ Monthly Views) × 1,000

TikTok only pays for unique views on original videos longer than 60 seconds. Only views that exceed 5 seconds in duration are considered qualified.

Operational Guide

How to Calculate Creativity Program Beta Earnings

1

Input your monthly views

Enter the total view count across all your videos for the month.

2

Set the proportion of 1-minute videos

Enter the percentage of views that go to your videos that are at least 1 minute long.

3

Input your qualified view rate

Enter the percentage of views that watch past 5 seconds and count as qualified.

4

Select your RPM rate

Input the average revenue per thousand views (RPM) you receive (typically between $0.40 and $1.00).

Real-World Scenario Example

"A creator gets 1,000,000 views, 80% of views are on videos over 1 minute, 50% are qualified views, and their average RPM is $0.80."

Inputs

monthlyViews:1000000
oneMinuteVideoPercent:80
qualifiedViewRate:50
baseRpm:0.8

Result

800,000 views on 1+ min videos, 400,000 qualified views, $320 monthly earnings, and $3,840 annual earnings with an effective RPM of $0.32.

Important Disclaimer

This calculator is an independent simulator for planning purposes. Actual payouts and RPM numbers are subject to TikTok's proprietary algorithms and policies.

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