UGC Raw Footage Licensing Fee Calculator

Calculate standard fees for licensing UGC raw footage, including paid advertising multipliers, exclusivity options, and rush delivery markups.

Mathematical Audit

UGC Raw Footage & Licensing Formulas

Pricing is calculated by taking the content's base rate and stacking the raw footage fee, usage rights multipliers, and professional add-ons.

Raw Footage Markup = Base Rate × (Raw Footage Fee % ÷ 100)
Usage & Licensing Fee = Base Rate × Usage Multiplier (none: 0, 3mo: 0.35, 6mo: 0.60, 12mo: 0.85, perpetual: 1.50)
Exclusivity Premium = Base Rate × 0.30 (if active)
Rush Delivery Markup = Base Rate × 0.25 (if active)
Total Project Fee = Base Rate + Raw Footage Markup + Usage Fee + Exclusivity Premium + Rush Markup

Raw footage is typically priced at 30% to 50% of the edited video base rate, representing the brand's ability to edit infinite variations.

Operational Guide

How to Calculate UGC Raw Footage Fees

1

Input your video base rate

Enter the base fee you charge for a standard finished/edited UGC video.

2

Select the raw footage markup

Choose the percentage fee for sending the raw, unedited footage (default is 40%).

3

Choose usage rights duration

Select how long the brand can run paid ads using this content (e.g. 3 months, 6 months, or perpetual buyout).

4

Check premium add-ons

Toggle on options for industry exclusivity or rush turnaround (less than 72 hours) if requested by the brand.

5

Review rate breakdown

Analyze the itemized breakdown to prepare a professional, itemized price quote for the brand.

Real-World Scenario Example

"A creator charges a $300 base rate, upsells raw footage at 40%, licenses paid ads for 6 months, and requires rush delivery."

Inputs

baseRate:300
rawFootageFeePercent:40
licensingDuration:6-months
exclusivity:false
rushDelivery:true

Result

Raw markup: $120. Usage rights: $180. Rush fee: $75. Total project fee: $675.

Important Disclaimer

These estimates are benchmark rates. Pricing should be adjusted based on the size of the brand's campaign and your past performance.

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