What is a good YouTube end screen CTR?

A good YouTube end screen CTR is between 5% and 8%. The platform average ranges from 3-8%, with anything above 10% considered exceptional. Single-element layouts (one video + subscribe button) typically achieve 6-10% CTR, roughly double the default four-element grid. Focus on reducing decision paralysis by limiting the number of elements.

What is the average CTR for YouTube cards?

The average CTR for YouTube info cards is between 0.3% and 1.5%. Cards have significantly lower click-through rates than end screens because they appear as small popups during the video rather than full-screen overlays. However, well-timed cards placed at contextually relevant moments can exceed 2% CTR.

Where should I place YouTube cards for best CTR?

Place YouTube cards at the 50-75% mark of your video for the best CTR. Avoid placing them in the first 30 seconds (interrupts the hook) or in the last 20 seconds (viewers may have already dropped off). Limit cards to one per 5 minutes on longer videos to avoid viewer fatigue. Cards work best when they reference content you're actively discussing.

How do I find my end screen CTR in YouTube Studio?

Go to YouTube Studio > Analytics > Engagement tab > scroll down to End Screens. You'll see per-element CTR showing how each end screen element performs. You can also find this data in YouTube Studio > Content > select a video > Analytics > Engagement for individual video performance.

Do end screens hurt YouTube watch time?

End screens appear in the last 5-20 seconds of a video and can slightly reduce watch-time percentage since they overlay the content. However, they significantly improve session watch time by directing viewers to another video. YouTube's algorithm values session time highly, so effective end screens are a net positive for channel performance.

YouTube End Screen & Cards CTR Calculator: Optimize Click-Through Rates in 2026

Calculate and benchmark your YouTube end screen and cards click-through rates. Analyze element performance, estimate additional views driven, and optimize placement strategy.

Total Video Views

End Screen Impressions

End Screen Clicks

Card Impressions

Card Clicks

End Screen & Cards CTR Calculator

Enter your end screen and card metrics to analyze click-through rates and benchmark performance.

Mathematical Audit

End Screen & Cards CTR Formulas

Click-through rate measures how effectively your end screen elements and info cards drive viewers to take action. Higher CTR means more viewers clicking through to your recommended content.

End Screen CTR (%) = (End Screen Clicks ÷ End Screen Impressions) × 100

Cards CTR (%) = (Card Clicks ÷ Card Impressions) × 100

Additional Views from End Screens = End Screen Clicks (views driven to next video)

Combined CTR = (End Screen Clicks + Card Clicks) ÷ (End Screen Impressions + Card Impressions) × 100

End screen CTR averages 3-8% across YouTube. Cards average 0.3-1.5% CTR but appear during peak attention. A single video + subscribe layout achieves 6-10% CTR, roughly double the 4-element grid default.

Operational Guide

How to Use the End Screen & Cards CTR Calculator

Enter end screen metrics

Input your end screen impressions and clicks from YouTube Studio > Analytics > Engagement > End Screens.

Add card metrics

Enter your info card impressions and clicks. Find these in YouTube Studio under the Cards section of your analytics.

Set your total video views

Enter the total views for the videos being analyzed to calculate the proportion of views driven by end screens.

Review CTR and benchmarks

See individual and combined CTR percentages with performance ratings compared to YouTube averages.

Real-World Scenario Example

"A video with 100,000 views, 80,000 end screen impressions with 5,600 clicks, and 60,000 card impressions with 480 clicks."

Inputs

endScreenImpressions:80000

endScreenClicks:5600

cardImpressions:60000

cardClicks:480

totalViews:100000

Result

End Screen CTR: 7% (Good). Cards CTR: 0.8% (Average). Combined CTR: 4.3%. Additional views driven: 6,080.

Important Disclaimer

These CTR benchmarks are industry averages and may vary by niche, audience demographics, and video content type. Actual results depend on end screen design, placement timing, and content relevance.

Internal Linking

Related Calculators

E-E-A-T Genuineness

Sources & References

YouTube End Screens and Cards: The Complete Guide

https://chapter-generator.com/blog/youtube-end-screens-and-cards-guide

YouTube Cards and End Screens Checklist 2026

https://www.tubeanalytics.net/blog/youtube-cards-end-screens-checklist-for-retention

Calculator Inputs

Calculation Results

End Screen & Cards CTR Calculator

End Screen & Cards CTR Formulas

How to Use the End Screen & Cards CTR Calculator

Enter end screen metrics

Add card metrics

Set your total video views

Review CTR and benchmarks

Real-World Scenario Example

Important Disclaimer

What is a good YouTube end screen CTR?

What is the average CTR for YouTube cards?

Where should I place YouTube cards for best CTR?

How do I find my end screen CTR in YouTube Studio?

Do end screens hurt YouTube watch time?

Related Calculators

YouTube Engagement Rate Calculator

YouTube Video SEO Score Calculator

YouTube Thumbnail CTR & Revenue Calculator

Sources & References

Calculator Inputs

Calculation Results

End Screen & Cards CTR Calculator