YouTube Shorts Swipe-to-Watch Ratio Estimator
Calculate your YouTube Shorts viewed vs. swiped away ratio. Benchmark your short-form video hooks and analyze their impact on the Shorts algorithm.
Swipe-to-Watch Ratio Equations
Formulas to assess viewer retention choice when a YouTube Short is shown in a user's feed.
YouTube Analytics defines 'Shown in feed' as the total impressions, and 'Viewed' as users who watched for at least a few seconds instead of swiping immediately.
How to Estimate Shorts Swipe-to-Watch Performance
Open YouTube Studio analytics
Navigate to a specific Short's analytics, click on Content, and look for the 'How many chose to watch' card.
Enter 'Shown in Feed'
Input the total number of times the Short was shown to users sliding through the Shorts feed.
Enter 'Viewed' count
Input the number of users who chose to watch the Short.
Analyze performance tier
See your viewed vs. swiped ratio, algorithm feedback, and tips to improve your video hooks.
Real-World Scenario Example
"A Short is shown in the feed 50,000 times. The viewed count is 32,500, meaning 17,500 users swiped away immediately."
Inputs
Result
65% Viewed Rate, 35% Swiped Away. Rating: Good (Steady Growth). Solid hook.
Important Disclaimer
Metrics and algorithmic behaviors are subject to change by YouTube. A high viewed rate should be paired with strong average view duration for best results.
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