Google AdSense Earnings Calculator for 2026

Estimate monthly and annual Google AdSense display-ad earnings for your website or blog based on pageviews, ad density, and niche RPM.

Mathematical Audit

How AdSense Earnings Are Calculated

Monthly ad impressions are derived from pageviews and ad density, then converted to publisher earnings using a niche-based RPM (revenue per 1,000 impressions) that already reflects Google's revenue share.

Monthly Ad Impressions = Monthly Pageviews × Ad Units per Page
Publisher Earnings = (Monthly Ad Impressions ÷ 1,000) × RPM
Advertiser Spend = Publisher Earnings ÷ 0.68
Google's Share = Advertiser Spend − Publisher Earnings
Annual Earnings = Monthly Publisher Earnings × 12

RPM (revenue per 1,000 impressions) figures are publisher-side averages that already account for Google's cut, so this calculator does not subtract the revenue share twice. The 'Advertiser Spend' and 'Google's Share' figures are shown for transparency only, reverse-derived from Google's published 68% average AdSense for Content publisher revenue share.

Operational Guide

How to Use the Google AdSense Earnings Calculator

1

Enter monthly pageviews

Use your Google Analytics or Search Console pageview total for the last 30 days.

2

Set ad units per page

Enter the average number of display ad slots shown per page (most blogs run 2-4).

3

Choose your niche

Select the content category that best matches your site — this sets a realistic default RPM, since CPC varies enormously by vertical.

4

Adjust RPM if needed

Toggle on custom RPM and enter your own value if you already know your actual AdSense RPM from your dashboard.

5

Review projections

See estimated daily, monthly, and annual publisher earnings plus the underlying impression volume.

Real-World Scenario Example

"A technology blog with 80,000 monthly pageviews running 3 ad units per page in the technology niche."

Inputs

monthlyPageviews:80000
adUnitsPerPage:3
niche:technology
useCustomRpm:false

Result

240,000 monthly ad impressions at an $18 RPM yields roughly $4,320 in estimated monthly publisher earnings, or about $51,840 per year.

Important Disclaimer

This calculator provides estimates only, based on published industry RPM benchmarks and Google's stated average revenue share. Actual AdSense earnings depend on your specific traffic quality, geography, ad placement, seasonality, advertiser demand, and Google's real-time auction dynamics, and may differ significantly from these projections.

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Sources & References

Google AdSense Help — AdSense revenue share

https://support.google.com/adsense/answer/180195?hl=en

Google AdSense Help — How much will you earn with AdSense?

https://support.google.com/adsense/answer/9902?hl=en

Rank Tracker — Which Niches Have the Highest RPM in AdSense?

https://www.ranktracker.com/blog/which-niches-have-the-highest-rpm-in-adsense/