Gym & Fitness Studio Membership Profitability Calculator for 2026
Model your gym or fitness studio's membership profitability, including churn-driven member lifetime value, LTV:CAC ratio, and a full cost breakdown.
How Gym & Fitness Studio Membership Profitability Is Calculated
The calculator builds monthly revenue from membership dues and ancillary income (personal training, classes, retail), subtracts total operating costs, and uses your monthly churn rate to project average member lifetime and lifetime value (LTV) against your acquisition cost (CAC).
Monthly churn rate is the single biggest lever in this model — even small reductions compound into a much longer average member lifetime and a much higher LTV, since lifetime in months is the mathematical inverse of the churn rate. Boutique studios with stronger community and coaching typically retain members longer (and see higher LTV) than big-box gyms with weaker onboarding.
How to Use the Gym & Fitness Studio Membership Profitability Calculator
Enter member count and pricing
Input your total active member count, average monthly membership dues, and ancillary revenue per member from personal training, classes, or retail.
Set churn rate and acquisition metrics
Enter your average monthly membership churn rate, how many new members you sign up per month, and your monthly marketing/acquisition spend.
Enter operating costs
Provide monthly rent, staff/trainer payroll, equipment cost or depreciation, utilities and insurance, and any other overhead.
Review your profitability breakdown
See total revenue, total costs, net profit and margin, average member lifetime, member lifetime value (LTV), customer acquisition cost (CAC), and LTV:CAC ratio, plus a chart of your cost structure.
Real-World Scenario Example
"A boutique studio with 600 members paying $69/month in dues plus $20/month in ancillary revenue per member, a 4% monthly churn rate, 35 new members signed up per month on $2,800 monthly marketing spend, $9,000 rent, $25,000 payroll, $2,500 equipment depreciation, $3,500 utilities/insurance, and $1,800 other overhead."
Inputs
Result
Total monthly revenue of $53,400 against $44,600 in costs leaves a net profit of $8,800/month (16.5% margin). Average member lifetime is 25 months, giving an LTV of $2,225 against a CAC of $80 — a strong LTV:CAC ratio of about 27.8:1.
Important Disclaimer
These calculations are estimates for planning purposes only and do not replace a full financial or accounting review. Actual membership pricing, churn rates, payroll costs, and profit margins vary significantly by gym type, market, and location — consult a fitness-business accountant or consultant before making operating decisions.
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Sources & References
Health & Fitness Association (IHRSA) — Why Health Club Retention Requires a Technology Solution
https://www.healthandfitness.org/improve-your-club/why-health-club-retention-requires-a-technology-solution/
Gymdesk — 100 Gym Membership Statistics (2026): Numbers That Matter
https://gymdesk.com/blog/gym-membership-statistics
Member Solutions — What's a Good Gym Profit Margin?
https://membersolutions.com/blog/average-gym-profit-margin/